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Champions League final: Heineken builds colosseum out of beer bottles

Di
Newshub.co.uk Unit

Heineken is celebrating the Champions’ League with this scale model of the colosseum built from beer bottles.
The model can be seen at Rome’s Termini train station and measures 3.
5 metres in diameter, 140 centimetres high, but nearly three metres high including the base it’s on.
Heineken used 1,500 bottles to build the colosseum model, called “Heineken Limited Edition Roma Finale 2009″.

Now all they need afterwards, is someone to help drink them…

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Tag: advertising in italyBeerbeer bottle colosseumcolosseummarketing in italy
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